FAQ

A Cartoon Graphic of a licensed attorney pouring all of the Trademark registration information into your brain

Since United States’ trademark law is based on usage rather than registration, you don’t technically have to register your mark. However, federal registration offers many benefits, including the ability to enforce the trademark in federal courts and to scare off any would-be infringers.

A trademark is essentially a “source identifier.” This means the only intent of any logo or name is to show where the goods are coming from. Your trademark is your reputation for quality.

Nothing noteworthy. Technically, a trademark is used on goods and a service mark is used on services. The registration process is the same for a trademark or a service mark. You’ll sometimes hear “trademark” used as a term for both kinds of marks.

No one said the government is efficient. This process can take about 8 to 18 months.

Aspida Trademark’s fee is $995 USD for each trademark. The United States Patent and Trademark Office fee changes from time to time but is currently at $225 per class of goods on a trademark. This means that if you plan to sell multiple products or services with that mark, you can have a trademark for it under multiple classes of goods. For example, think about how many different products feature the Nike® swoosh.

Sometimes it’s better to just let a professional handle things. Working with Aspida Trademarks is simple and cost effective. We make things easy so you can focus on running your business. Everything is done online from start to finish. If it’s necessary, we can schedule a phone or web conference.

Like most things in life, you get what you pay for. Gas station sushi is cheap, but I would rather pay for sushi where I can sit down to eat it and see it made. In Aspida’s opinion, those services are quick to take your money but not quick to help you through the process.

Many foreign businesses register their trademarks in the United States. Unlike residents of the USA, non-citizens and foreign individuals must be represented by a US Attorney to register their marks. This is another great reason to choose Aspida Trademarks.

That’s great. You should probably register it.

Certainly, do not ignore it. We will be happy to help you with other trademark related matters for a flat fee. Use the contact form to get in touch with an Aspida Attorney.

That depends. Are you selling the same or similar goods or services? Think Delta Airlines and Delta Faucets. Those are two different companies selling two wildly different products that will never cross over. This is why both companies can have the same name.

That special mark, sometimes called an “R-ball”, is awarded to those who have achieved the greatness of an officially registered trademark with the United States Patent and Trademark Office. If you have not received a trademark, feel free to use a “TM” next to your name for now. Do not use an R-ball.

Oh shucks! Aspida Trademarks does its best to make sure the trademark application is approved; however, we do not guarantee it will be allowed. If the application is denied, an attorney will reach out to you with your options. This usually means that you should think of a better name.